Do you ever wonder what influences the buying choices you make online? Shopping online has become the choice purchasing vehicle for a number of people regardless of what they are buying. Next time you are shopping for the latest tech gadget or fashion trend, take some time to notice how your favorite sites are designed. Good website design and functionality definitely affect buyer's decisions to purchase from specific sites but will that same functionality translate to shopping while surfing the web on your cell phone?
Yahoo has launched Shopping Search for Mobile for cell phone subscribers, which allows consumers to compare product prices from their mobile phones. Ben Strong, Senior Product Manager for Yahoo! Shopping, writes on the Yahoo! Search Blog that the Yahoo's service "allows you to price compare product prices from your mobile phone, accessing our database of millions of offers. Simply enter http://shopping.yahoo.com into your WAP 2.0-enabled browser, search for a product, and start comparing. Check your phone's user manual to see if it's WAP 2.0-enabled."
Posted by: Ashley
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